Nordost’s New Odin Gold Cables: The Midas Touch

Imagine you need a 2M pair of speaker cables, a 1M pair of interconnects, and two 1.25M power cords. If you choose Nordost’s new Odin Gold, we’re talking about $189k worth of cables, before tax.

From the press release:

Odin Gold advances the revolutionary technology generated throughout the development of the Odin 2 range, and improves upon its elemental composition. With this new preeminent cable range comes the introduction of a new material to Nordost’s award-winning design philosophy. One whose stability, conductivity, and tolerance yields transformative, never before experienced enhancements to performance. That material is gold.

In addition to gold, Nordost’s Odin Gold cables are made from oxygen free copper, the purity and gauge varying between cable types, and employ revolutionary technological advances as compared to Nordost’s Odin 2 line (see the Odin Gold brochure for details).

Odin Gold won’t leave you questioning how your system could ever sound so good… it will leave you questioning the presence of any system at all.

I have all kinds of questions, and I haven’t even heard ’em!

The lineup consists of the Odin Gold Power Cord ($34,999.99 for a 1.25 meter length; additional 1.25 meter increments are $9,500.00), Odin Gold Analog Interconnects ($34,999.99 for a 0.6 meter pair; additional half meter stereo increments are $5,000.00), Odin Gold Tonearm Cable + ($21,999.99 for a 1.25 meter length; additional meter increments are $6,000.00), Odin Gold Loudspeaker Cables ($54,999.99 for a 1.5 meter length; additional half meter stereo increments are $8,000.00), and the Odin Gold Bi-Wire Jumpers ($13,999.99 for a 0.33 meter set).

If we stick with the notion that hifi buyers should spend about 10% of their overall system budget on cables, in the opening scenario that means we’re talking about a system that costs $1.89M, before cables.

Company Website: Nordost